Insights, tools and research to advance journalism

A magazine called ‘Delayed Gratification’ is experimenting with whether ‘slow journalism’ can work


Aptly named Delayed Gratification is taking a cue from the “slow food” movement to see if people will pay for “slow journalism.” The idea is that Delayed Gratification will take topics that have been extensively covered by mainstream media and add more contextual analysis and in-depth original reporting. Delayed Gratification will charge £36 ($52) per year for the quarterly digital magazine.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »