A look behind the creation of Bloomberg Businessweek’s massive story ‘What is Code?’

Paul Ford’s 38,000-word story for Bloomberg Businessweek “What is Code?” covers 72 pages in a special edition of Bloomberg Businessweek and is the result of more than a year of work. When Ford’s first draft arrived in July 2014 at 10,000 words, editors asked for more. Ford says: “I like to think the spirit of play and fun in the tech world is what is so desperately needed in the media industry, as we try to talk about platforms and publishers. This is not about ‘content.’ This is about making the Web platform do something exciting and reactive, and building up libraries of code that can be reused to make later experiences.”