Insights, tools and research to advance journalism

5 alternative metrics to pageviews

Social shares, time, impact, relevance, and some combinations of those four are alternatives to measuring a news organization’s success. There are three types of people interested in metrics – the editor or manager, the author, and the audience – each with different motivations. While a manager needs to sell advertising, editors or journalists are more interested in the quality of the content they are producing and the effect it may be having. For the audience, however, it is a question of trust and loyalty.

New York Times public editor Margaret Sullivan says journalists today are like sharks: “If you’re not moving forward, it’s over.” (Poynter)

A Q&A with Om Malik on journalism from Wired: “Smart people, and not just start-ups, will re-invent journalism.” (Om Malik)

A 1-year-old magazine about farming beat GQ, New York, Vanity Fair and Road Track for a National Magazine Award (Mashable)

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