3 lessons from the New Yorker’s recent web redesign

In late July, newyorker.com unveiled a slew of changes aimed at modernizing the site, including a new responsive design. The New Yorker’s creative director and web editor share how they approached the redesign and what they learned. A key lesson was to design for real users, not imagined ones. Different types of readers have different metabolisms, says Wyatt Mitchell, New Yorker creative director. And all of these different types of readers need to be kept in mind when you’re designing.

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