Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
The vast majority of Americans value their right, as well as that of the press, to question authority figures. But only a third have a […]
There was a time when being a journalist meant pursuing a story by reporting the available information from as many sources as possible, writing the […]
When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there […]
Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom […]
Special Editions
It has been a very fast year. Instead of grinding at half-strength, take these next five Mondays of July to work through some leadership challenges that will directly and positively impact your mental health, and by proxy, the health and well-being of your team.
Trusting News is sharing best practices for engaging audiences and building trust. How do you know what your community thinks of your work?
API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
