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With more personalization features, BBC ‘invites’ users to sign in across platforms


The new BBC News mobile app launched in January with a myNews feature that 1.6 million people used to personalize the app since launch, according Phil Fearnley in this note to readers. More personalization based on that feature is planned: “We will notify you when new series arrive, matches start, interviews are aired, road traffic builds up, news breaks or suggest a dinner recipe on the way home. We will bring together and remember your favourite programmes, interests, journalists, artists, DJs and sports teams, all in one place.” To do that, BBC needs users to sign in across devices — which also would give BBC far greater information about its audience behavior crossplatform.

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