Trying to fight back against falling ad revenue, UK media companies could soon partner to sell ads

In the U.K., some publishers are in discussions on how “they can set aside past differences and rivalries to work together,” FT’s David Bond reports. One possibility could be the creation of a single advertising sales partnership to address falling ad revenue. Media research agency Enders Analysis found that newspaper display advertising fell by 15 percent in 2015 and could fall by the same amount this year, the worst numbers the agency has reported since 2009.

+ Earlier: Last year, The Guardian launched Pangaea Alliance, a programmatic ad sales network with CNN International, Reuters, Financial Times and The Economist