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Trinity Mirror revamps its digital strategy to focus more on analytics and audience engagement

Trinity Mirror’s new digital strategy called Connected Newsroom is increasing the publisher’s focus on metrics. Editorial director for regionals Neil Benson says each newsroom will soon have its own “specialist trends analyst” who will work with the newsrooms to better utilize analytics. Connected Newsroom is an extension of Trinity Mirror’s digital-first strategy Newsroom 3.1 launched last year, and will also focus heavily on growing local audiences and better engaging with those audiences.

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