Insights, tools and research to advance journalism

Time Out London’s formula for native ad success: More creative advertisements and showing users ads that are more relevant


Time Out’s international creative director Adam Harris says they’ve found a new native ad strategy in London that has made campaign results “rocket.” That strategy is creating richer, more creative advertisements and then showing those ads to users at more relevant moments, and it will soon be exported to Time Out’s titles in Paris and New York. With this new formula for success, Harris expects that half of its advertising revenue will come from native in 2016: “This could open a massive new revenue stream for us because we can charge more premium rates for native campaigns.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.