The Telegraph finds that the slower its website loads, the less frequently users return to the site and the fewer pages they visit

Setting out to quantify the impact of page load times, U.K.’s The Telegraph ran a series of experiments that served users varying delays in page load times. Oliver Palmer explains that the longer the delay, the less frequently users returned to the site and the fewer pages they viewed. For example, a delay of 4 seconds led to 11 percent fewer pageviews, while a delay of 20 seconds led to 44 percent fewer pageviews. But there was an interesting facet to the experiments, Palmer says: Loyal Telegraph readers weren’t easily deterred by delays in load times, but Palmer notes that readers on other sites may not be as resilient.