A South Korean copy of Snapchat takes off in Asia

It sends short, self-destructing messages. It has a place to share videos called stories. It has camera filters that transform a person into a koala, a fried egg, a police officer or any number of foods, animals and figures — this is Snow, a popular South Korean Snapchat clone that shows how even the most popular American smartphone apps face an uphill battle in fast-growing Asian countries. (Snapchat is blocked in China.)  Snow’s popularity in Asia underscores a new reality for American app makers. Previously, popularity in the United States often led to corresponding growth overseas. Today, well-established digital firms in Japan, South Korea and China can move quickly into those niches.
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