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Sky News on the value of Facebook Live: It lets us meaningfully engage with our readers

PressGazette

Sky News’ audience development editor Richard Evans says Facebook Live not only allows Sky News to bring its journalism to a new platform, but also offers a new way to interact with its readers: “Our journalists and correspondents are able, really for the first meaningful time, to engage directly with their viewers in real time.” For example, Sky News has taken questions from its Facebook followers on Brexit, and Facebook Live allows readers to ask their questions directly to Sky News journalists.

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