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To scale its audience, The Independent is bolstering its programmatic ad team

Digiday

Just two months after ending its print edition, The Independent says it’s already profitable. To generate enough revenue to maintain profitability online, The Independent is hiring programmatic ad specialists and hiring writers who can write both editorial content and native ads. The Independent is focusing on scaling its audience on a national and international scale, and a stronger programmatic team is key to selling ads overseas, Jessica Davies writes.

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