Insights, tools and research to advance journalism

Publishers worldwide are getting concerned about mobile ad blocking as a survey finds 37 percent of mobile users say they block ads

Financial Times

Ad blocking is not a new concern for publishers, but fear is starting to spread to mobile devices, Financial Times’ Robert Cookson writes. A survey from Global Web Index found that 37 percent of mobile users worldwide said they had blocked ads on their device in the last month, and 70 percent of respondents said they were either blocking ads already or interested in doing so. Ad blocking is also starting to happen at a network level, as carriers such as the Caribbean’s Digicel and Europe’s Three are starting to block ads on their networks.

+ Some initial thoughts on Three’s plan to block ads on its network: The initial responses are likely overblown because it could force advertisers to become more creative, and the option for revenue shares could be possible if users are charged for the ad-free network (Digiday) and an idea from Germany’s Gruner + Jahr on how to fight ad blockers: Users are asked to disable their ad blocker or pay a small amount for day’s access or week’s access (Digiday)

+ Emily Bell: With platforms and ad blocking, publishers are in increasing danger of losing control of their businesses (Guardian)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »