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With too many news outlets and not enough news consumers, legacy media outlets are struggling to survive in Albania

European Journalism Observatory

An interesting set of circumstances in Albania is leading some legacy newspapers and television stations to close, Rrapo Zguri writes. Albania has a population of only 3 million, but until two years ago, it had 22 daily newspapers, one of the highest numbers in the region. Last year, two sports newspapers closed entirely and the country’s third largest newspaper went online-only. And for those that continue to survive, their incomes are steadily falling as advertisers are willing to pay less for ads that can’t reach as many people as larger European markets.

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