India’s The Quint is taking cues from Vice and Mic on how to connect with younger audiences

Indian news outlet The Quint is a digital-only outlet that provides news for younger generations in both English and Hindi. Before founding the Quint, co-founders Ritu Kapur and Raghav Bahl say they looked to other news organizations for clues on how to successfully reach younger audiences: “It was clear to us that it was about younger audiences turning to consuming all their news content on hand-held devices. From that presumption, we traveled around to see how this was working outside of India – we went to Vox, Mic.com and other newsrooms and we discovered how the vocabulary of content creation was changing to connect with younger audiences.”