Insights, tools and research to advance journalism

India’s The Quint is taking cues from Vice and Mic on how to connect with younger audiences

Indian news outlet The Quint is a digital-only outlet that provides news for younger generations in both English and Hindi. Before founding the Quint, co-founders Ritu Kapur and Raghav Bahl say they looked to other news organizations for clues on how to successfully reach younger audiences: “It was clear to us that it was about younger audiences turning to consuming all their news content on hand-held devices. From that presumption, we traveled around to see how this was working outside of India – we went to Vox, and other newsrooms and we discovered how the vocabulary of content creation was changing to connect with younger audiences.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »