How U.K.’s Channel 4 News is telling stories with GIFs

U.K.’s Channel 4 News’ “4NewsWall” is a standalone site hosted by Tumblr that displays news stories with animated GIFs. 4NewsWall is targeted to an audience of 16- to 34-year-olds and was created by Channel 4’s in-house creative team 4Creative. The leaders of the project from 4Creative said: “Creating a GIF for a serious news story has been a very tricky learning curve – the tone of voice is crucial. … We try to work in unison to create a news GIF that represents the feisty spirit of Channel 4 News and that will appeal to a younger, more distracted audience.”

+ Earlier: Sky News tries to reach a younger audience with Biffed, a satirical election news site (Guardian)