The New York Times’ website has been blocked in China since 2012, but it has continued to quietly pursue strategies to reach readers there. News outlets, including the Times, have hired Chinese translators and journalists and marketed its websites to local readers and advertisers in recent years, but most websites are still blocked by China’s censors. The Times’ new approach includes “mirroring,” or duplicating articles on “mirror” sites around the Internet, which may evade the censors. The Times is also aggressively pushing articles on Chinese social media accounts and through its own branded apps, as well as syndicating its content to local websites and newspapers.