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How the Financial Times is building a new dashboard to help reporters better understand how readers interact with their stories

A new tool from Financial Times called Lantern will help reporters and editors better understand how FT’s audience interacts with their stories. Due out next year, Lantern will let anyone in FT’s newsroom see how their story is performing in real time, but also how the audience engages with it long-term. Head of audience engagement Renée Kaplan says Lantern will track page views, but also metrics such as time spent, what action a reader takes after reading an article and whether they share it.

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