How Spain’s ‘Google News tax’ hurt smaller publishers’ traffic and ad revenue

European governments have pushed for an “ancillary copyright,” which requires aggregators such as Google News to pay publishers to link to their articles. In response to Spain’s mandatory payments, Google News and other smaller, local aggregators totally shut down in the country, leading to decreased traffic and ad revenue. While all publishers have been affected, new and small organizations have been the most heavily hit because it’s now harder for readers to find their stories over larger, more established publishers.