A new printing system allowed a Scotland newspaper to print slightly different papers for each reader. Each copy of the newspaper featured a different comic strip, with competition codes and different endings to the comic strip. The printing system from DC Thomson makes it possible to change what’s being printed without swapping plates on the press. DC Thomson’s head of operations Guy Thomson says: “We’re one of only two printers in the UK with this technology, so as far as I’m aware (the) cartoon strip is the first ever variable data strip that has been produced in the U.K. newspaper marketplace, possibly even the world.”