How a UK startup wants to reinvent online articles by focusing on issues over news

The best way to introduce a reader to a new topic isn’t always through an inverted pyramid format, Jeremy Evans says. That’s his idea behind “Explaain,” a site with articles about “issues, not news.” Evans plans to launch over the next few months a reinvented version of the online article where readers can click on sentences to reveal “cards” that add context to the story, which in turn can expand further for even more information. Evans says reporters do a great job with “back-end journalism” in investigations and research, but there are “so many more possibilities for how we can convey the journalism that we’re doing to our audiences.”

+ Earlier: Publishing platform FOLD helps explain and contextualize stories with cards inside the story