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What the Financial Times has learned from taking a reader-focused, public approach to redesigning its website


Because digital subscriptions are key to its business model, the Financial Times is letting readers into the website redesign process, incorporating their feedback into the process. So far, it’s learned that readers find site speed and the ability to personalize the website important. Readers also preferred to have small video units lower on article pages. Director of product Bede McCarthy says: “This is a much more customer-focused process than we’ve had before. With our last redesign, it was much more about our personal ego. That’s just not how a good digital company operates now.”

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