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EU says blocking ads at the network level raises net neutrality issues, a ruling that’s good for publishers


On Tuesday, the European Union’s Body of European Regulators for Electronic Communications officially said that ad blocking at the mobile network level raises net neutrality issues. That’s a good decision for publishers, Jessica Davies writes. While publishers should take responsibility for their role in the rise of ad blocking, Incisive Media’s chief digital officer John Barnes explains that the problem with network-level blocking is that it treats bad actors the same as good actors: “Ad blockers don’t indiscriminate, so those publishers that are trying to be more responsible are losing out, and if this were to happen at a mobile network level, it would cause us massive issues.”

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