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Driven by micropayments, Winnipeg Free Press expects about $100,000 in digital revenue this year

Nieman Lab

The Winnipeg Free Press is experimenting with a micropayment model, and almost a year in, readers who pay by the article are paying an average of $2 per month. About 4,300 readers have paid to read at least one story, which cost 27 cents (about 21 cents USD) each. With its new micropayment model, the newspaper expects to generate $100,000 ($77,840 USD) in digital revenue this year. According to its parent company’s Q4 earnings report, the Free Press is expected to bring in $500,000 ($390,786 USD) from digital payments in 2016, with a fifth of that coming from micropayments.

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