Insights, tools and research to advance journalism

Driven by micropayments, Winnipeg Free Press expects about $100,000 in digital revenue this year

Nieman Lab

The Winnipeg Free Press is experimenting with a micropayment model, and almost a year in, readers who pay by the article are paying an average of $2 per month. About 4,300 readers have paid to read at least one story, which cost 27 cents (about 21 cents USD) each. With its new micropayment model, the newspaper expects to generate $100,000 ($77,840 USD) in digital revenue this year. According to its parent company’s Q4 earnings report, the Free Press is expected to bring in $500,000 ($390,786 USD) from digital payments in 2016, with a fifth of that coming from micropayments.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »