The challenges NYT faces in its global expansion: There’s fierce competition from established rivals in other countries and it needs to shift its strategy for different markets
As part of trying to double its digital revenue by 2020, The New York Times is taking on an ambitious international expansion. But even for a company that has as much “global recognition and respect” as NYT, Jessica Davies writes that there’s some significant challenges for NYT to overcome. Those challenges include competition from established rivals in other countries, a fragmented global ad market, and the sheer number of languages and countries in Europe alone. And it’s adjusting its strategy for these challenges: Before, NYT pitched itself as global product; now it’s launching more country-specific editions and trying to sell local ads for those editions.