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BuzzFeed is moving production for sponsored videos for UK advertisers to its London office

Digiday

BuzzFeed’s focus on video is starting to take hold in the U.K. as well, Jessica Davies writes. BuzzFeed is doubling the size of its London office and will add two new studios with a focus on sponsored video. The goal, Davies writes, is bringing “all video production made on behalf of U.K. advertisers in-house.” Before, most of the video production and editing was taking place in BuzzFeed’s New York or Los Angeles offices. Moving the production for U.K. advertisers to the U.K. will speed up production time and lower production costs. Plus, the move shows that there’s “further untapped commercial opportunity in Britain,” Davies writes.

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