Insights, tools and research to advance journalism

BuzzFeed is moving production for sponsored videos for UK advertisers to its London office

Digiday

BuzzFeed’s focus on video is starting to take hold in the U.K. as well, Jessica Davies writes. BuzzFeed is doubling the size of its London office and will add two new studios with a focus on sponsored video. The goal, Davies writes, is bringing “all video production made on behalf of U.K. advertisers in-house.” Before, most of the video production and editing was taking place in BuzzFeed’s New York or Los Angeles offices. Moving the production for U.K. advertisers to the U.K. will speed up production time and lower production costs. Plus, the move shows that there’s “further untapped commercial opportunity in Britain,” Davies writes.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »