Insights, tools and research to advance journalism

BuzzFeed breaks UK advertising rules because a native ad wasn’t clearly identified as such

The Guardian

BuzzFeed U.K. broke U.K. advertising rules for the first time with a native ad for Dylon because it did not make it clear the ad was a piece of marketing, The Guardian reports. The article, headlined “14 Laundry Fails We’ve All Experienced,” included a line at the bottom saying, “It’s at times like these we are thankful that Dylon Colour Catcher is there to save us from ourselves. You lose, little red sock!” The Advertising Standards Authority says that failed to make it “immediately clear” to readers that the article was an advertisement.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.