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BuzzFeed breaks UK advertising rules because a native ad wasn’t clearly identified as such

The Guardian

BuzzFeed U.K. broke U.K. advertising rules for the first time with a native ad for Dylon because it did not make it clear the ad was a piece of marketing, The Guardian reports. The article, headlined “14 Laundry Fails We’ve All Experienced,” included a line at the bottom saying, “It’s at times like these we are thankful that Dylon Colour Catcher is there to save us from ourselves. You lose, little red sock!” The Advertising Standards Authority says that failed to make it “immediately clear” to readers that the article was an advertisement.

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