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As Business Insider expands, its paid research arm BI Intelligence is also looking outside the US

Nieman Lab

Now a part of Axel Springer, Business Insider is quickly expanding outside the U.S.: It’s doubling its staff and expanding original reporting in Germany, andmore international editions are likely on the way. At the same time, its paid research arm BI Intelligence is also expanding its team and looking outside the U.S. for new opportunities. Andrew Sollinger, who runs BI Intelligence, says Axel Springer has been interested in helping it grow internationally, as well: “We’ve met with them and we’ve talked about how we can grow the research arm internationally — which is, interestingly, nearly half our audience. And I think that’s because folks operating in international markets are looking to the U.S., which is a digital leader, for trends they can take back to their own marketplaces.”

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