Bild is experimenting with delivering news to readers via Facebook Messenger

Axel Springer’s German tabloid Bild is experimenting with delivering “news, background information, and rumors regarding the transfer window of the German soccer league” to readers via Facebook Messenger. Users can sign up to receive Facebook Messenger alerts on Bild’s website, or by sending the Bild Tickera message. Editor-in-chief Julian Reichelt says: “Bild has to be where its readers are. About 30 million people in Germany experience their daily digital routine on Facebook. That’s why we engage in Instant Articles and that’s why we, together with Facebook, look for solutions to deliver our peerless content faster and smarter to our readers.”