After launching mobile-optimized websites and apps for 4 of its brands, Johnston Press had record-breaking traffic in January
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Johnston Press is planning to launch new mobile-optimized websites and apps for 11 brands in March and April after seeing success with mobile-friendly redesigns for 4 other brands. Johnston Press says it saw a 20 percent increase in unique visitors in January 2016 over January 2015, and traffic for the redesigned websites in particular saw increased traffic. The redesigns launching later this spring will include responsive, mobile-friendly designs with better integration of display and native ads, along with native apps for iOS and Android.
+ Dutch publisher Voetbal International isn’t seeing a lot of success from its first anti-ad blocking campaign: Only 1 percent of users have whitelisted the site after seeing a message about how advertising funds journalism and asking users to turn their blocker off, and Voetbal plans to use the results from this experiment to inform its subscription strategy (Digiday)