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Ad agencies describe their mobile-advertising headaches

Digiday

A survey of media agency executives in the UK finds they would spend more on mobile advertising if publishers could resolve some key challenges. The biggest need, cited by 90 percent of ad agencies, is the ability to track ad campaigns across multiple device types. “A huge barrier to mobile growth,” Chris Smith writes.

+ GroundUp News in South Africa uses SMS text messaging to connect audience with newsroom (Medium)

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