ZenithOptimedia says it expects digital advertising to overtake TV as the biggest global ad category in 2017

ZenithOptimedia predicts that digital advertising will overtake TV advertising as the biggest global ad category in 2017, a year earlier than it had previously predicted. Zenith also reduced its predictions for ad spending both in the U.S. and globally for 2016, citing weaker print ad sales than it expected. On the U.S. ad trends, Zenith says: “Digital continues to grow at the expense of print media as consumers shift their attention to consume content digitally via mobile apps and other outlets.”