If you’re an effective ‘thought leader,’ you’re helping solve a problem or a fill a need with your ideas

Business leaders tend to think of being a “thought leader” as a marketing strategy — a way of promoting your own ideas and work. But that’s a narrow way of thinking of it, John Rampton writes. A good “thought leader” is helping their audience solve a problem or fill a need with their ideas, and the work they do has the potential to change their industry. Rampton outlines the common problems those looking to establish themselves as “thought leaders” often make, including not taking full advantage of social media and they don’t have an underlying strategy.