Why the White House hired a director of product: To make talking to the government as easy as talking to your friends on social media

The White House just hired Josh Miller as its first director of product. Miller will oversee the White House’s digital products, which range from WhiteHouse.gov to petition site We The People. Miller describes the role he’ll be taking on as an opportunity for “your government [to have] a conversation with you instead of just talking at you.” Miller founded Branch, a link-sharing startup that was acquired by Facebook in 2014, and went on to work on the development of new web and mobile products at Facebook.

+ Related: We’re hosting a summit on product management in NYC this month