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Why senior-level employees need to understand design: ‘Good design is good business’

McKinsey & Company

In an interview with McKinsey’s Hugo Sarrazin, Kleiner Perkins Caufield & Byers design partner John Maeda says it’s critical for senior executives to understand design because it’s about more than just appearance. Maeda says design is about systems thinking as well, and it’s what drives people to buy products now: “We have enough processing power, therefore we aren’t driven to buy it because it’s faster or has more memory. So now we have to buy it because of how it makes us feel.”

+ Earlier: Our interview with Maeda about infusing design into your newsroom culture

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