More US readers are ‘socially’ loyal than ‘directly’ loyal, Chartbeat data finds

At this year’s GEN Summit in Austria, Chartbeat presented data on how platforms such as Facebook and Google drive traffic, engagement and reader loyalty. Among Chartbeat’s findings: In May 2016, 50 percent more U.S. readers were “socially” loyal than “directly” loyal. “Socially” loyal readers visit nearly every day from a social media referrer, while a “directly” loyal reader comes directly to a publisher’s homepage. Chartbeat’s Dan Valente writes: “To me, this provides hope that in this mobile, article-first, driven-by-platforms world, quality content still prevails and will build a loyal audience.”