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TV executives say digital media’s video audience numbers are bogus because there’s no common metrics


If you ask 21st Century Fox executives, Snapchat’s 4 billion video views a day aren’t worth much. Joe Marchese, who works on digital advertising for Fox, says in a post on Medium that when digital platforms talk about metrics such as “views,” they’re all referring to different things because there’s no common metric. But Marchese also writes that these new platforms really aren’t bigger than TV, because of the number of viewers at any given moment on a platform compared to television: A popular YouTube video may get around 1,600 viewers at any given minute, while the World Series will have 14 million.

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