To get into international markets, SurveyMonkey’s CTO says to start early

According to Mary Meeker’s 2014 Internet Trends Report, 9 out of the top 10 Internet properties at the start of 2013 were based in the U.S., but 79 percent of their users were international. While many companies in their early stages might think it’s too early to start thinking about international markets, SurveyMonkey’s CTO Selina Tobaccowala says there’s no such thing. Tobaccowala says: “If you start thinking about this upfront, the investment you’ll have to make is fairly minimal. On the other hand, if you have to retrofit your application years later, it can be very difficult.”

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