The e-reader isn’t what’s changing people’s reading habits, it’s the phone

Since e-readers were introduced, they were expected to transform the publishing industry and how people read. But Jennifer Maloney writes that the phone is what’s changing people’s reading habits now. While tablets remain popular, a Nielsen survey from December said 54 percent of e-book buyers said they used smartphones to read their books at least some of the time, up from 24 percent in 2012. To engage with those readers, publishers are experimenting with ways to make the smartphone reading experience more enjoyable, such as book covers designed with mobile in mind and offering free e-book access in places like airports and trains.