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How stickers in messaging apps can be a new form of storytelling

Andressen Horowitz

Besides invisible messages, bigger and predictive emoji, full-screen effects, and GIFs, Apple recently announced that stickers, too, are coming to its most popular app, iMessage. But stickers aren’t just frivolous little punctuation marks to be inserted in text messages. They can be replacements for entire sentences, and help create a new medium for communicating and storytelling, writes Connie Chan. She also says stickers are underutilized and have lots of potential — they can be used as trading cards and monetized marketplaces, as well as for storytelling and for selfies.

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