Why startups can’t rely on the ‘Uber for X’ model anymore

“The on-demand economy is more complicated than merely applying a clever business model to different service sectors,” Sarah Kessler writes. “None of the many startups that adopted Uber’s business model has managed to make it work as magnificently as Uber.” Many of the startups that adopted that model, such as Instacart (“Uber for groceries”) and Luxe (“Uber for valet parking”), have since had to adopt their business models, accommodating for different pricing structures and target audiences.