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The scientific reason why your first idea is rarely your best one

Business Insider

Neurologist David Eagleman says there’s a scientific reason why your first idea isn’t usually your best one: Our brains are lazy, and the first idea we have is usually the handiest idea, rather than the best idea. To get your brain to your best idea, Eagleman says: “The key to innovation is to distrust the first answer and to send it back. Send the answer back so you’re getting something else out of that rich network that’s already in there.”

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