What publishers and brands (and normal people) should know about Google’s new ‘My Activity’ pages

Google’s new activity audits, made available for users to view their entire internet history, represent another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook in the one area it has held back, using highly personal information for the most accurate marketing messages. “This is a precursor of things to come. Google is just starting to bring together its best assets and data across all platforms to allow targeted personalized messages,” said Jared Belsky, president of digital marketing agency 360i.