How to do a product critique, from Facebook’s product design director

Julie Zhuo walks through the some questions to consider while doing a product critique, the importance of followup reviews days and weeks after the first use to gauge stickiness and growth, as well as some things to consider even before you open the app. “There is no shortcut to developing better product instincts besides keen and close observation … The best designers and product thinkers know people. They understand what motivates and what delights and what intrigues,” writes Zhuo.

+ Strategy isn’t what you say, it’s what you do (Harvard Business Review)