Insights, tools and research to advance journalism

Parse.ly finds that social media drove more traffic than search to 2015’s biggest stories

VentureBeat

According to data from analytics company Parse.ly, social media drove more web referrals to the biggest stories of 2015 than search did. Parse.ly analyzes site traffic for more than 400 publishers, including The Atlantic, Business Insider and New Republic. Parse.ly identified seven top news events in 2015 based on the most-read stories in its network and says it only considered stories with an “event” at the core.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »