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Parse.ly finds that social media drove more traffic than search to 2015’s biggest stories

VentureBeat

According to data from analytics company Parse.ly, social media drove more web referrals to the biggest stories of 2015 than search did. Parse.ly analyzes site traffic for more than 400 publishers, including The Atlantic, Business Insider and New Republic. Parse.ly identified seven top news events in 2015 based on the most-read stories in its network and says it only considered stories with an “event” at the core.

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