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One of the best ways to reach Millennials could be through email

Harvard Business Review

According to a recent study from Adobe, Millennials check their email more frequently than any other age group. Email is far from irrelevant for this age group, and Kristin Naragon writes that email is one of the most important places to reach Millennials. The best ways to reach Millennials via email: Make sure your email is mobile-friendly, consider the timing, include images, and less is more in terms of email frequency.

+ Our best practices for reaching Millennial readers includes creating content readers can consume on the go, such as an email newsletter

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