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NYT is rebranding International New York Times as the international edition of The New York Times

Nieman Lab

The latest development in The New York Times’ efforts to build a larger paying audience outside of the U.S. is a rebranding of its international edition. Formerly known as International New York Times, it will be called the international edition of The New York Times going forward. Plus, there will no longer be a separate “global” homepage for users outside of the U.S.: Instead, all readers will be directed to the main nytimes.com site. But, NYT says it will be doing some geotargeting of stories, so a reader in Europe might see a different mix of stories on the homepage than a reader in New York.

+ NYT Global editorial director Lydia Polgreen responds to question on Twitter about whether international audiences want news through a U.S. lens: “Our extensive research around the world, conducted with people who don’t know we’re from the Times, indicates otherwiseI have spent the past two years traveling the globe talking about news, and I am struck by how resonant NYT is.” (@lpolgreen, Twitter)

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