‘No, publishers can’t learn anything from Pokemon Go’

While the world has been watching Pokemon Go, some have speculated on what publishers could learn from the augmented reality game. But Chris Sutcliffe writes that these ideas make “the assumption publishers have a product which audiences are not only willing to pay for, but offer access to their data and time for,” which Sutcliffe argues is a flawed assumption. Sutcliffe writes: “It’s only natural to try to lift lessons from incredibly successful media endeavours like Pokemon Go and Schibsted. Realistically, however, they’re one-offs, the right idea in the right place at the right time, and any media company trying to follow the leader will find that the niche is already occupied.”