The next stage of mobile coming quickly: Links get intelligent

John Battelle follows up on his early lessons on mobile, of which a major conclusion was that deep linking is leading to entirely new opportunities in mobile. In this post, he expands further about “intelligent links,” which have the ability to pass data through a link and potentially create more fluid conversion and engagement paths which ultimately lead to more customers.

+ Linking to related content can boost pageviews, when done right (Nielsen Norman Group); Longer stories draw more attention, but with diminishing returns(Digiday)